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St Agnes Eve

Brand identity for a new
fashion accessories label


This start-up fashion brand was launching its first collection and needed a name, logo and branding style for their range of printed designs for silk scarves, fashion and homewares. As the brand uses imagery derived from nature with a subtle allusion to myth and legend, the name and logo were designed to suggest mystery and enchantment.

The personal nature of the scarf designs, all created from the designer’s own photographs, was expressed through hand-signed cards explaining the provenance of each image and linking through to the narrative on the St Agnes Eve blog.