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Big Oz produce organic, gluten free cereals.
The product originated from Australia, hence the name, but is now made in the UK.

The new brand identity conveyed a pure, natural image reinforcing the identifiable provenance of each grain and offered ‘appetite appeal’ in a market that is often perceived as ‘worthy’.

The new packaging designs and carefully planned marketing campaign enabled the brand to expand its client base and reach a wider range of consumers.

Photography by David Still.